In today’s digital age, it’s not enough to just provide information about your products and services; you need to create content that inspires your audience to take action. Shoppable content, which allows customers to shop directly from your content, is a valuable way to engage with potential customers and drive sales. According to a survey by Accenture, 58% of consumers said they would be more likely to make a purchase if they could shop directly from social media platforms. In fact, over 25% of consumers now begin product searches on social media, so the ability to shop directly from there matters more than ever before.
When creating content for shopping, it’s important to provide relevant and valuable information to your customers. This means going beyond just showcasing your products and services and providing educational information that adds value to their lives. For example, if you sell workout equipment, create content that shows different exercises and how to use the equipment properly. By providing valuable content, you build trust with your audience and increase the likelihood of them making a purchase.
Another way to create engaging content for shopping is to tap into social media trends like memes and viral content. This approach can work well for brands with a playful or humorous brand persona. For example, a fashion brand might create a meme that pokes fun at the latest fashion trends, or a beauty brand might create a viral video showing different makeup hacks. By tapping into social media trends, you can increase your engagement and reach with your target audience.
According to a study by GlobalWebIndex, 74% of consumers use social media to make purchasing decisions. Moreover, a report by eMarketer found that the global social commerce market is expected to reach $2.1 trillion by 2023. Additionally, a survey by Bazaarvoice found that shoppable content can increase click-through rates by up to 6 times and increase conversion rates by up to 3 times. These statistics demonstrate the importance of creating content for shopping, not just informing, and highlight the potential benefits for businesses who invest in shoppable content.
CDMstudios is an all-in-one marketing content production network that can help you create content that drives sales. Our team of experts can help you develop a content strategy that targets your ideal customer and creates shoppable content that inspires action. We specialize in commercials, films, and visual effects, and we offer a 360° approach to all things digital. From ideation to execution, we take care of every aspect of your content production, ensuring that your content is both high-quality and effective.
CDMstudios and The Bold Stroke creative agency have collaborated on various projects to create engaging and shoppable content for a range of brands. By leveraging market trends and consumer behaviors, they have helped clients maximize their reach and drive sales through digital content. For instance, they worked with a fashion brand to create a series of short-form videos that highlighted their products in various settings, with links to purchase directly from the video.
In conclusion, creating content for shopping is a strong business strategy in today’s digital landscape. By providing valuable information and tapping into social media trends, you can engage with your audience and drive sales. And with the help of CDMstudios, you can create high-quality shoppable content that inspires action and drives results. Contact us today to learn more about how we can help you create content for shopping, not just informing.
