The Metaverse: Bold Marketing Opportunities For Your Brand

Read on to discover how your brand can thrive in the virtual world of metaverse.

The term metaverse has transitioned from being the new buzzword to a staple marketing topic across industries. While its definitions range from a “successor state to the mobile internet” (hello, Mark Zuckerberg!) to a “platform for human leisure, labor and existence at large,” there seem to be two cut-off points that have reached a consensus:

  1. The metaverse is a virtual world where users can interact with each other, brands, events and games, using avatars or personas.

  2. The metaverse will transform our lives.

Brands doing it right

Innovator brands are already staking a claim in the metaverse. In 2021, Gucci launched its Gucci Garden immersive exhibition, becoming one of the first brands to enter and sell virtual products in the metaverse. In 2022, another luxury house Dolce & Gabbana made history by selling the first-ever NFT collection at the first Metaverse Fashion Week.

Crossing the bridge between physical and digital, McDonald’s pioneered its virtual restaurant featuring real home delivery. In particular, real-world hungry players could have their avatars stop by and pay at a virtual McD’s and get the food delivered to their very real front door.

Entering the digital world to heal the real one, Lavazza rolled out its Lavazza Arena, where you can reforest playing football. The more you play, the more trees the brand plants in the Amazon rainforest. Yes, the real one.

Your brand, doing it better

2023 can be the year your brand makes its outing in the metaverse – and tBS is there to make it truly bold. From enhancing your live events and streaming to gamifying your internal education and training, tBS can create meaningful and engaging experiences for your clients or employees and extend your marketing efforts beyond this world.

Case in point: Cyber Ranges

In partnership with CDMstudios, tBS powered the UAE national cyber war simulation event by Cyber Ranges, a world-class cyber security training and capability development exercise provider. With tBS, Cyber Ranges visually enhanced its simulated attack on supply chain finance, run in collaboration with the UAE Central Bank and the UAE Banks Federation (UBF).

Bottom line

While we are still at the very dawn of the metaverse ground and moving seamlessly between the real and virtual world is yet to come, your brand can already start creating virtual experiences across multiple points in your customer journey. From awareness to engagement to loyalty, your brand can leverage custom-created metaverse experiences to reach its business goals in a creative and meaningful way.

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Palina Viarbitskaya
Palina Viarbitskaya