ACF – the Smile Effect

Explore ‘The Smile Effect’ campaign for Azione contro la Fame (ACF) and Flying Tiger.
Through a simple change in perspective, our innovative graphic design – and upside-down approach – along with engaging social content brings awareness to ACF’s #FightAgainstHunger.
Our creativity drives production, post-production, and editorial efforts, creating impactful content that makes a difference.
The non-profit project resulted in 130,000 euros raised through the distribution of over 65,000 postcards, spreading smiles with #TheSmileEffect.

Production House: CDMstudios
Country: Italy

Director: G.Pumo
DP: C.Caliò – R.Rozza


Creativity, Post Production, Post Production

  • Client

    Azione Contro la Fame, Flying Tiger Copenhagen

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We’re a team of creatives who craft compelling brand narratives through our expertise in content creation, strategic editorial approach, and impactful influencer collaborations.