RESI – THE GENTLEMAN RITUAL

Hero video for RESI coffee portraying a day in the life of a Neapolitan gentleman, told through gestures, rituals, and everyday moments. The project explores values such as kindness, culture, and elegance, translating the brand’s identity and its deep connection to coffee rituals into a visual narrative.

The project was entirely developed by the Bold Stroke, covering every stage: from concept and writing to casting, narrative and visual development, production, shooting, and post-production. Each element was handled in an integrated way to build a cohesive and immersive story.

Art direction is part of this broader process, shaping a refined and timeless aesthetic that enhances details, rituals, and the atmosphere of Neapolitan culture through a cinematic approach.

Production House: the Bold Stroke
Director: Fabrizio Dublino
DP: Jacopo Mutti