The Neapolitan Gentleman — RESI

With this social format for Resi, which has been crafting coffee for 85 years with great attention to Neapolitan tradition and innovation, we gave shape and identity to a new iconic figure: the contemporary Neapolitan Gentleman. 

From his outfit to the illustrated design, from the moodboard to the visual identity, every detail was carefully crafted to bring to life a character capable of telling the brand’s story in an authentic way, through different channels and campaigns. 

The Gentleman perfectly embodies Resi’s values: elegance, care, and generosity. In a fast-paced and chaotic world, his simple gestures, offering a coffee, straightening a napkin, exchanging a kind glance, take on a poetic and amplified power.

Through a hybrid language of illustration and photography, this visual universe makes the silent elegance of kindness tangible and reinforces Resi’s identity as a moment of care, not just a product.