PRIX VOLPI

Musical TV commercial for Prix, built around rhythm, humor, and character-driven storytelling, aimed at strengthening the brand identity within the competitive grocery market. The project was carried out on behalf of Peperoncino Studio, with a production approach focused on visual impact and stylistic consistency.

Art direction was the core of the project, driving all visual decisions: from scene rhythm and character construction to lighting and color, supporting the dynamic and humorous tone of the commercial. Production was managed with strong attention to detail and on-set coordination, ensuring an effective, recognizable, and cinematic result.

Production House: Peperoncino Studio
Director: Fabrizio Dublino
DP: Jacopo Mutti